Team

Small team.
Real standards.

Builders behind our North Star.

NO BS! is built by people brought together by a shared belief in the vision. A clear north star. A better business reality worth building.

Each person contributes in their own way. Different strengths. Shared direction.

We are a small team giving our best every day to help turn that vision into reality.

How We Work

We work with shared direction and individual strengths.

A common vision.· Clear ownership.· High standards.· Mutual respect.· Collective support.

We value speed, but not chaos. Quality, but not ego. Ambition, but not noise.

Small teams can move quickly when trust is high and roles are clear. That is how we build.

Meet the Team

Different minds.
One system.

Eight people. Eight distinct strengths. One shared direction. We each own our lane and trust the people around us to own theirs.

Adriano Vinhas

ML engineer and PhD researcher

Data · Engineering

Built AI systems for ad-tech at scale. Now advancing how AI models are automatically built and optimised.

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Aleksandar Ilić

Product operations lead

Product · Operations

Product-minded ops leader who scaled delivery across industries. Now co-building a venture studio designed to launch companies right.

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António Rocha

Founder & CDO

Co-Founder · Data

Building the data, intelligence, and tools behind ventures you can trust.

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Marília Aires

Senior legal counsel and advisor

Co-Founder · Legal

Took startups from idea to incorporation to investment. Now doing it across AI-health and studio ventures.

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Ricardo Jorge

Product engineering lead

Product · Engineering

Driving product engineering with a mix of hands-on hard coding, mindful team leadership, and cutthroat strategy.

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Tamara Maksimovic

Design and brand lead

Design · Brand · Clarity

Brand strategy expert and creative director with a multidisciplinary approach to business and brand development. 12+ years of experience building brands through the Blue Pretzel methodology.

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Daniel Pinho

Open-source intelligence · Cybersecurity · Research

OSINT · Cybersecurity

Hunts for what others miss. Focused on open-source intelligence and cybersecurity — cutting through the noise to uncover real data and do the work that actually matters. No BS.

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Stephen

Small team.Real standards.

A small team building something bigger.

Small team.
Real standards.